In Blackpool, the seafront hotels are full, beer is a price you are able to afford and bingo nights are in full swing.
But step away from the seafront and you can feel the energy slip away.
The town feels desperately tired. On one of the main streets, the colour has drained from the shopfronts, there are boarded-up stores, tired pubs, cheap cafe and papered-over windows.
Complaints from residents come quickly. There is not enough to do if you live there, the incorrect kind of visitors now, too much beverage and drugs. “It needs a power-hose or a bulldozer, ” somebody says.
There is still pride in the town and love for the people who live there. But this is a place that many would leave, or get their children away from, if they could.