Pokemon Go Halloween: can a spooky ‘event’ tempt people back to catch ’em all?

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These are far from disastrous hours for Pokmon Go, which continues to be boasts 30 m players. But can a Halloween tie-in win back the tens of millions who have put down the game?

It was the blockbuster hit of the summer, but as temperatures drop and the nights begin to draw in, straying around with your telephone on display may not be the best way to expend your evenings.

But Niantic, the makers of Pokmon Go, is trying to tempt you out with video games first event, a Halloween special which operates from 26 October until 1 November.

The headline change is an increase in the chances of finding the games spookiest Pokemon: Drowzee, Hypno, Ghastly, Haunter, Gengar, Golbat and Zubat.

For returning players, theres also a motivation to play pretty intensely for the next few days. Maintaining with the Halloween topic, there are more treats everywhere, and players will get doubled the candies for catching and transferring Pokmon, as well as quadruple the candies for strolling with their buddy Pokmon.

Its all quite nice if youre one of the people still playing Pokmon Go. Yet the Halloween event is small fry compared with the sort of massively multiplayer scenarios Niantic hinted at in the run-up to the launch of the game.

The first trailer for Pokmon Go, released over a year ago, indicated the possibility of huge real-world events driven by the hunt for rare Pokmon. For instance, the trailer proved hundreds of players congregating in New Yorks Times Square to defeat the legendary Pokmon Mewtwo.

In practice, the game has seen little of that scale, and what big events did pass like players gathering on the LA seafront to capture the rare Pokmon Blastoise have been largely a function of the sheer number of players playing concurrently.

Now, however, the number of players has dropped from more than 50 million to less than 30 million and in the absence of new features, it looks like video games will struggle to tempt them back. Those who are still playing the game, like the members of the Pokmon Go subreddit, have one set of complaints, to do with the lack of much to do after catching every Pokmon and the huge escalation in experience required to level up in the latest stage of the game.

But for players who dropped out before those problems reared their head, it may take more than a Halloween event to bring them back.

Read more: www.theguardian.com

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