Emoji can lead to huge misunderstandings, research discovers

The “grinning face with smiling eyes” emoji has get me into some confounding messaging threads. Usually they run a little something like this 😛 TAGEND

“Oof, sounds rough.”
“Wait, what? That’s a smile…”
“No, it’s a grimace.”

The person on the other aim of the message is usually employing an Android device, so to them, the emoji looks just like a big smile. For me, an iPhone user, it looks like a sarcastic smile or unhappy face.

Then there are new emoji that don’t exist on all platforms, where they might show up as a blank square or question mark, and yet still have varying degrees of interpretation on those devices which can render them.

I’m not the only one who has misconstrued emoji in dialogue, or read them in a different way than the sender aimed. A new examine shows that people can misinterpret the emotion and meaning in emoji quite significantly, even when they’re on the same platform.

There’s no standard emoji font, and while the Unicode Consortium tries to have some cohesion across platforms, there are still significant differences between emoji on mobile and the web. The tiny cartoon furnishes of people, places, and things look different when you’re on an iOS, Android, or Windows device, on an OS like Firefox, or web service like Twitter.

Despite reminding us of hieroglyphics, emoji are not a language unto themselves, rather a language supplement, but like text language, emoji interpretation can change depending on the icon you consider on your device.

Thanks to the variety of platform standardization, emoji you send may look different to the intended recipient. To find out how the variations impact the style people interpret emoji and dialogue, researchers at the University of Minnesota’s GroupLens research lab conducted a survey utilizing 22 human-like emoji across Apple, Google, Microsoft, Samsung, and LG platforms. Researchers asked 334 participants five topics, including what they considered the sentiment to be( positive or negative on a scale of -5 to 5 ), and when they would use the emoji in conversation.

The research was published in the paper Blissfully happy or ready to fight: Different Interpretings of Emoji .

Researchers found that 40 percent of emoji tested had a “sentiment misconstrual score” of 2 or more, so when two people look at the same emoji, the sentiment disagreement between them would be greater than or equal to 2. And even people within the same platform wouldn’t agree on the whether the emoji leaned positive or negativeApple’s in-platform sentiment misconstrual was 1.96, while Google’s was 1.79.


“You can think of this as being a translation problem, ” researcher Loren Terveen said in an interview with the Daily Dot. “I might say a sentence in one speech and it gets translated to another, and nuance may be lost and people may be confused. The same thing is true here. I consider one emoji rendering, you on your phone may consider a different furnish. I dont know it, and I dont know exactly what you see.”

The grinning emoji had a wide range of sentiment misinterpretation across platforms, and researchers determined many other differences in the way people described emoji, both in words and impressions of positivity or negativity. The heart-eyes emoji, an obvious one for most of us, was frequently associated with “love.” Other more equivocal emoji differed.

The emoji rendering with the largest within-platform semantic misconstrual( 0.97) was Apples rendering of unamused face. The replies for this rendering indicate several different interpretationsdisappointment, depressing, unimpressed and suspicious….

The top terms used to describe the Apple rendering are hand, celebrate, stop, clap for the Google rendering, praise, hand for the LG rendering, exciting, high for the Microsoft rendering, and arousing, happy for the Samsung rendering .

Linguist researcher Gretchen McCulloch says that emoji can be considered a digital equivalent tone of voice, facial expression, and hand gesturesthe subtleties that accompany our IRL conversations. But these online nuances are dictated by a group of individuals building rules on how and what we use to communicate.

“One of the problems with emoji as a kind of communication is that they’re created by big companies and the Unicode Consortium who aren’t inevitably especially good at being emotional arbitrators for the entire world, ” McCulloch said in an email. “With my own face and hands, I can build them do whatever I want, it’s very grassroots, but with emoji I can only send what the emoji designers have decided I should be able to send.

“Sometimes this is coolI can’t stimulate my literal eyes into hearts, but I can send a heart-eyes emoji. Sometimes this really is confusingI think this study is solid numbers for a feeling that people with friends on different platforms have known for a long time. I’d really like to get all the designers from all these different platforms in a room together and construct them hash out a single emoji criterion. Or maybe get the Unicode Consortium to give more specific graphic design guidelines.”

Emoji have become popular ways to communicate via pictorial representations of thoughts and impressions, but it’s not the only sort of online communication that’s often misinterpreted.

A 2006 study reveals flaws in digital communication considering sarcasm and humor. Thirty pairs of students sent 20 emails in a sarcastic or serious tone. While senders mostly expected the recipients to correctly construe the tone of the email, recipients got it right simply over 50 percentage of the time.

The cause of the email misunderstanding, researchers wrote, has to do with our egoes. Egocentrism is the idea that people can’t detach from their own perspectives, and ascribe their perspectives and faiths to communications without understanding how other people will interpret them.

The emoji research didn’t survey this affect of our ego misinterpreting smiling faces, but researchers do note the ways communication can be internalized.

One main route is through joint personal experiences , which fall into joint perceptual experiences perception of natural signs of thingsand joint actionsinterpretation of intentional signals. Emoji usage falls into both: in addition to intending to communicate meaning, they also require perceptual interpretation to derive meaning .

Hannah Miller, the paper’s coauthor, said researchers scarcely scratched the surface on the potential for emoji research. She wants to expand the study to include cross-cultural emoji use and how emoji meanings can vary in different geographic and demographic areas.

“Another angle that we think is interesting is that emoji can be interpreted differently depending on the culture that youre in, ” Miller said. “Emoji originated in Japan, and some of them have transferred over, and weve heard narratives of emoji meaning different things here than they do in Japan. And Im sure there are other cultures that have different interpretations.”


Dr. Brent Hecht, computer science and engineering prof at the University of Minnesota and advisor on the emoji research, said that it’s not just human interaction this research to have been able to impact. The ambiguity of emoji also raises an interesting question as to how computers can learn to communicate: If people don’t have a concise understanding of what emoji mean, how can we train artificial intelligence to recognize and use emoji in dialogue?

The emoji study could lead to further research regarding how the tiny icons change our perception of dialogues, including analyzing interpretation of sarcastic or humorous emoji use, or figuring out how much knowing person and having an established conversation style impacts understanding.

To that end, the research could help us lonely hearts understand why those strangers we chat with on dating apps only don’t seem to construe our messages in the ways we aimed. Miller joked that perhaps emoji could be a barometer of budding relationships.

“If people dont have relationship to go off of, and they dont know if theyre ensure the same emoji or not, then it could help if they are on the same page and interpreting it the same style, but it could hinder if they have different interpretations, ” Miller said. “So perhaps the emoji can actually figure our how compatible they are.”

If you are concerned that your emotional nuances aren’t being interpreted correctly, McCulloch says that avoiding equivocal emoji can take the disarray out of communication.

“Personally, I just don’t use some of the emoji that I know are very different across different platforms, like the grinning face with smiling eyesthere are other smiling emoji that are less equivocal, ” McCulloch said. “So if people want to make sure they’re understood across platforms, this study has conveniently given us a listing of the most and least ambiguous emoji to pick from.”

Jason Reed ( Licensed)

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