How Technology Is Creating New Sonic Identities For Brands – Adweek


Adweek

How Technology Is Creating New Sonic Identities For Brands
Adweek
The importance of audio as a brand marketing tool will accelerate quickly as it is increasingly twinned with AI applications to enhance consumer journeys. That was the CES 2018 take away for Pandora's newly minted CMO Aimée Lapic, who is seeing more

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